Do customers have a good impression of your flowers?
Reliable product photos are crucial nowadays for successful sales of your flowers. ‘What you see is what you get’ is what your customers want in this digital age. Just like photos always taken in the same way. That is why Royal FloraHolland has tightened the criteria that your photos must comply with and supports you with making reliable product photos*.
What does your customer want?
Your customer wants reliable product photos
Your customers (current and potential) are located all over the world these days. They buy remotely from the auction clocks. They do not see the physical flowers, they buy on the basis of your product photos. To prevent disappointment, therefore, your photos must be reliable.
Your customer wants uniform product photos
Most of your customers place your product photos directly in their webshops. They show their customers immediately which flowers they have for sale. Your customers want to present a professional-looking webshop. That is why they demand photos that follow a set standard; photos with always the same arrangement and quality.
Did you know that more and more customers do not know
In 2017 the number of foreign customers purchasing remotely from the auction clocks grew by 40%. The greatest growth was noted in Russia, France, Poland and Italy.
- Your customers get exactly what they expect
- You avoid complaints
- You increase your sales market
In this way, you will be sure to have satisfied customers.
Customers about it
- Gerwin van der Vijver, Purchaser at Hilverda de
"Product photos made in a consistent manner produce a smoother image in our webshop. That is important for the appearance our customers experience."
- Luc Ribberink, head of purchasing at OZ
"I want photos that show me exactly what I am getting, after all, you don't buy a second-hand bike based on a brochure photo."
- Dennis Liefting, purchaser and seller at Willem
"A sharp and clear photo is important to be able to judge the quality of the product. Plus we can use this photo in our webshop where florists make purchases."
* We shall continue to keep following market developments closely. If it becomes necessary, we can adjust the photo criteria in the future.