Product photos at clock 100%, achieved earlier than expected!01 March 2017
All growers are now sending a product photo along with their Electronic Delivery Form (EDF). We achieved this success in a joint effort. .
This milestone is very important for the implementation of The New Auctioning. And that puts us well on the path towards a digital future
Solutions have now been found for some technical points for improvement. However, there is still an issue with delayed EDFs. What is happening in such a situation? You have submitted your EDF with a photo but due to a disruption, it arrives too late at Royal FloraHolland. This can be solved by using the QR-code. The QR-code is an addition to the existing barcode.
What can you do?
From 1 March 2017 software suppliers must incorporate the QR-code in their software packages. To be able to use the QR-code you must have:
- Saved a photo in the image bank
- The QR-code containing a valid photo-ID
- A current version of your software package
- Used a laser printer with blank paper
Without a product photo or QR-code, we shall not be able to auction your flowers and plants after March 2017.
- Read the interview with Flower Force 'Quality is doing what you say you will' (GROW February issue, page 18).
How to make good photos
Would you like to start making product photos? We are happy to help you out. Grower Pieter Kolk from Pieter Kolk BV and nursery SV.CO provide practical tips on making representative product photos. Get inspired! You will also hear from Barnhoorn Flowers why a representative photo makes all the difference in their purchasing and sales processes.
What is a good photo?
On our website you can find the photo guidelines laid out clearly in a list. There is a choice between guidelines for flowers or for plants.
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