Blog grower John van Ruijven: "There’s always something going on in a vase of lilies"27 February 2017
John van Ruijven is a lily grower and a Qualily partner. He started out when he was just eighteen, working in his father’s nursery, and he took over the business in the early nineties. The Dutch company grows lilies on 2,2 hectares and produces about 45,000 to 50,000 stems a week.
John's been a grower for 38 years now, and he still can't get enough of lilies. "My love for lilies is equal to all the lily knowledge I gained over the years. I can't imagine growing anything else. Therefore it saddens me to notice there are misconceptions about these flowers. Dutch consumers are quick to complain. They say the smell of lilies is too strong, for instance. But over half of the varieties has no scent at all! Or they grumble about stains caused by pollen. That's easily solved. If there's a stain, let it dry, brush off the garment and hang it out to catch some sunlight. The stain will disappear just like that."
"My love for lilies nearly got me into trouble once. Some years ago I went to Moscow, together with a team from the promotion committee Yourlily. We didn't have a licence for a photo shoot on the Red Square, but we still wanted one. So we were in real danger of being arrested. The models and the Yourlily people split up in order to go through the checkpoint separately, to keep a low profile. And they had ten bouquets with them too. Luckily, that went smooth enough. But after that I had to escort two models, one on each arm, across the square, for they couldn't safely walk upon those cobblestones in high heels. Still, no one arrested us and we managed to take some great photos. In the end, one of the police officers even posed with us for a photo. So you see, you get some lovely stories too when you're promoting lilies."
Growers about their passion
For more than a hundred years now Royal FloraHolland, together with growers and their clients, has been sending out flowers and plant into the world, making it a more beautiful and healthier place. The cooperative is the ultimate international marketplace and expertise centre, with over 100,000 transactions each day and 400,000 types of flowers and plants, and contributes in no small way to the success of growers and their clients. With this blog, we present our growers to the world. They tell about their passion, their love - for their products, their businesses and the floriculture sector as a whole.
Flowering the world.
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