Valentine's Day brings peak revenue for horticultural sector10 February 2017
The supply of flowers almost doubled in week 6 of 2017 compared with a normal week. Royal FloraHolland traded 300 million flowers and 20 million plants. The weekly turnover was €140 million.
Foto: Flowercouncil Holland
For the international horticultural sector, and thus also for Royal FloraHolland, the week before Valentine's Day is one of the busiest weeks of the year.
Click on the photo to enlarge the article (data from 2016).
Roses, tulips and chrysanthemums in red tints are by far the most popular products sold in this period, but pastel tints also do well in the spring. Royal FloraHolland traded 100 million roses, 120 million tulips and 23 million chrysanthemums. The demand for other types of flowers, like gerberas, lilies and alstroemeria, was also higher than usual preceding Valentine's Day. Plants are also popular Valentine's Day gifts. In the past week, 3.5 million orchids, 1.5 million pot roses and 500,000 anthuriums were traded.
The majority of the flowers sold are exported to countries in Western Europe. Especially in Germany, France and the UK, people express their love and appreciation for loved ones with a bunch of flowers on Valentine's Day. In the Netherlands and Germany, a mixed bouquet is preferred, while the British and French are more likely to choose a bunch of roses.
*Click on the picture to enlarge the article.
The export of roses in 2015. Source: public relations magazine GROW.
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