Members' Council is binding factor to improve members' commitment12 December 2017
Royal FloraHolland is currently exploring how a Members' Council could function by carrying out a pilot. The impetus for this came from the Supervisory Board and the Management Board, which believe that the existing control structure is not optimal.
A more important reason arose from the sessions organised as part of Cooperative 2020, namely that our members feel that their influence and authority could be arranged better. Jan Mantel and Sjaak Buijs, chairs of the advisory committees for flowers and plants, explain the plans.
Through the Cooperative 2020 programme, we learned that a strong dialogue can yield a lot. Jan Mantel, chair of the advisory committee for flowers, clarified. "We were often receiving signals that the management of our cooperative did not function optimally in the opinion of the advisory committees. Growers felt that they were not being heard. In addition, the number of members attending the GMM was declining in real terms. One solution for this is to involve members much more in the important themes. To improve the members' commitment and influence and strengthen the discussion with the Management Board and the Supervisory Board, a process had to be established that would support the changes continuously. A Members' Council can act as a binding factor in this process."
Great way to bind members
Sjaak Buijs, chair of the advisory committee for plants, added, "We must talk to each other about the cooperative. That is what we learned from Cooperative 2020, and its sessions with members. We also want to apply that great method of binding members. In February 2018 a first round of member or consultation sessions will be organised by the Members' Council. The members' input will be considered by the Members' Council when taking decisions."
Role of the FPCs in the Members' Council
What will be the role of the FPCs in all this? Will they have to reorganise? Jan confirmed, "The reorganisation has already started. A critical review will be done to see if there is sufficient output. That is not always the case. Lucas has naturally expressed his perspective in his vlog." Sjaak added, "The FPCs could certainly be more efficient. Many of the chairs do not even know each other. But the FPCs will continue to exist. Next year we shall examine how to involve the FPCs more in the Members' Council, because we want to keep using the information from the FPCs."
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