GMM December 2017: towards 2020 together08 December 2017
The new rate structure, the future of the cooperative and the departure of Lucas Vos (CEO). These were the main topics during the General Members' Meeting (GMM) of Royal FloraHolland held on 7 December 2017. The turnout was good and the commitment strong. Lucas Vos stressed, “In the horticultural sector the demand is growing faster than the supply. This provides opportunities for the future.”
Around 650 members attended the GMM. They ranged from young growers full of new ideas and inspiration to the older generation with years of knowledge and experience. And all of them engaged. That was noticeable during the heated discussion about the new rate structure. The outcome: 73.2% in favour and 26.8% against the proposal.
Curious about the highlights of this evening? Watch the GMM in 120 seconds!
Positive and critical voices
Frans van der Bos (60) from De Wintertuin and Goos Hofland (59) from Hofland Flowering Plants are pleased with the result. Frans said, "We thought long and hard about this new structure. Everyone was welcome to give their input at various member sessions, and they listened to what we had to say." Goos added, "The new rate structure is a sensible, honest choice. I look positively at the future. Lucas has prepared a clear strategy. Steven has the right qualities and knowledge to realise it. If he does so in an open and honest manner, like tonight, I have faith in the system." There are also members with concerns, like Paul Barendse from Paul Barendse C.V. "A cooperative is like a football team. You have the expensive players, the big boys, and less expensive players, the small growers. Just like on the playing field, the big boys depend on the small ones and vice versa. We need everyone."
Departure of Lucas
For Lucas Vos this is his last GMM as CEO of Royal FloraHolland. He looked back on his four years at the cooperative. "In the past few years we returned to our core. We are an open marketplace, and our role is to support growers. We invested in that and shall continue to do so. We are innovating, digitalising and most important of all: we are earning money. The margins are growing. I am very happy with that result and proud of us. I am also very grateful that I have been able to contribute to the horticultural sector for four years."
During the GMM we also look forwards. CFO (and the incoming CEO)
Steven van Schilfgaarde explained, "The new rate structure is
needed to ensure the commitment of members across the entire
cooperative. In 2018 the focus will lie on expanding Floriday, the
digital platform for the horticultural sector. Other priorities
include the Integrated Logistical Management programme and
improving the daily service provision."
Chris IJzelenberg (24) from IJzelenberg Potplanten believes in digitalisation, but to a certain extent: "Digitalisation is essential. Floriday is a good initiative, but the clock must remain. The new rate structure gives the clock more value. Now it can sometimes be a dumping ground. We must not want that." Frans van der Bos (60) from De Wintertuin also believes in digitalisation. "The path we have taken must continue to be shaped further. Floriday must mature, and quickly! For that, we need young members. The Youth Council will become even more important."
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