Stimulus for French market by sponsoring TV programme27 January 2017
In France the TV programme ‘C'est Le bouquet’ will start soon, with 11 floral artists competing against each other in a format based on an earlier Dutch show. Royal FloraHolland is making an important contribution to the programme as a production partner. By sponsoring it, we are stimulating our members’ sales in the French market.
On 28 January 2017 'C'est le Bouquet' will start running on the French TV channel TF1, and 11 floral artists will compete for the title of who can make the loveliest creations with flowers and plants.
Hollands Beste Bloemstylist
The programme is based on the successful Dutch programme 'Hollands Beste Bloemstylist' and will be shown on Saturday afternoon on the most popular TV channel in France. Royal FloraHolland is a production partner of the programme and is supplying the flowers for all the episodes in collaboration with affiliated Dutch growers. By sponsoring it, we are stimulating consumer behaviour and our members' sales in the French market.
TF1 is transmitting the first two episodes of this programme on Saturday, January 28 at 16:05. On the two following Saturdays, double episodes will again be shown. Ultimately, only one of the 11 candidates will win by creating the loveliest flower arrangement.
Hundreds of varieties
Hundreds of types and varieties of flowers and plants will be displayed on the programme. For example, high-quality roses like Avalanche, Piaget, Aqua and Red Naomi, or germinis in a rainbow of colours, alongside lilies and eustoma. A brilliant assortment of zantedeschias will be on hand to be discovered, as will dahlias, foxtail lily, gloriosa, Amazon lilies and of course vandas and other orchids. Less familiar cut flowers like white lilac, muscari and black helleborus will have a chance to be admired, alongside tulips and forget-me-nots.
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