In conversation with customers and growers about image auctioning11 August 2017
Image auctioning of plants will be introduced to Aalsmeer and Naaldwijk on 4 October 2017. This prospect has raised concerns among some growers and customers.
We discussed the situation among ourselves during an extra consultation session with the Plant Clock Promotion sounding board group. This sounding board group has been expanded to include some growers and customers that object to image auctioning.
What were the most important topics during the sounding board group meeting?
Accurate product photos and reliable supplier information are essential in image auctioning. These are not yet at the required standard, according to some customers and growers. We agree with them and are taking stringent measures to improve the standard.
• Products that do not have
sufficiently representative photos are auctioned last. This
is already being done with the
hydrangea and kalanchoe.
• Customers may submit complaints about inaccurate product photos as of 1 August 2017.
• Growers will receive help to deliver representative product photos.
The option to display physical products remains. However, the sounding board group wishes to improve this, for example by:
• creating more space
in the arrival hall;
• allowing more viewing time;
• finding an alternative to the scanner.
Royal FloraHolland will act upon these suggestions.
Customers are concerned whether they will still be able to buy on several clocks at the same time. The sounding board group would like to draw attention to the speed of auctioning and the auction times. We will examine this point too.
The next steps?
On 6 September 2017, we will vote on the status of the action points with the Plant Clock Promotion sounding board group. Image auctioning of plants is planned in Aalsmeer and Naaldwijk on 4 October 2017.
What is image auctioning?
Customers and growers have different interpretations of the meaning of image auctioning. In image auctioning, the products are not brought on trolleys in front of the clock. For the rest, the auction is done exactly as it is done now.
The image auctioning system also means that customers can buy from the tribune. The clocks will still be visible in the auction room and the products can still be viewed. Customers and growers who are not yet familiar with Remote Buying, the Basic Buyers's Workstation Workstation and Clock Sales can contact Customer Support for help.
Why image auctioning?
We are moving towards a world in which digital is the standard and Remote Buying is the norm. Eventually, there will be a worldwide digital market place. Royal FloraHolland aspires to be the largest digital platform for flowers and plants in the world.
We are now taking the next big step in implementing nationwide virtual clocks and image auctioning is an important requirement for this.
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