The auctioneer speaks... about Summer flowers!13 July 2017
Paul Freriks, auctioneer in Naaldwijk, takes the baton from Linda de Ruiter in this second vlog. "How is the summer bloom season so far?" "What are the trends?"
Paul Freriks: "Summer flowers are the 'nursery' for new exclusive products in Royal FloraHolland".
The auctioneer speaks…about summer flowers:
Paul explains that suppliers still have a ways to go when it comes to digitalisation. To keep marketing products successfully, they should make better use of the digital options available.
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