Representative photos: what does the buyer want and what can the grower supply?29 June 2017
Every buyer wants to know what he is buying. It is no longer permitted to supply products without a photo. And with the continuing digitalisation within Royal FloraHolland, like the development of a national virtual clock and a modern 24/7 online transaction platform, a representative photo is essential. What does representative mean in this case? What does the buyer want and what can the grower supply?
The policy that all clock lots must be accompanied by a product photo has been successfully implemented. All growers now send a product photo along. But the photos are not always representative. It can be better! How do we go about that?
Together with buyers and suppliers
We are talking to buyers and suppliers. What is their idea of a representative product photo, what could be improved, what are the obstacles, and how can we realise this together? During the process, we shall regularly check samples and measure the quality of the product photos. With those results we can tighten the policy of supplying representative product photos.
The discussions with buyers and suppliers and the results of the measurements form a basis for tightening the policy for representative photos.
What else are we going to do?
- July 2017: establishing a policy for representative photos with growers and buyers.
- August 2017: experimenting in several product groups. We shall take into account the importance for the image auctioning of plants.
- September 2017: measuring the effect of the experiments and refining the policy. Then the policy will be imposed on all product groups.
Are you looking for inspiration to make good product photos?
- Watch the video 'Making great product photos is important. How do I do that?'
- Read the photo guidelines
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