White Fragrant Plants: the Houseplants for March01 March 2016
Flower Council Holland turns the spotlight on another houseplant each month. In March, it is the turn of White Fragrant Plants.
This month consumers will be informed about White Fragrant Plants via the consumer website of Flower Council Holland (BBH), and the press will receive a press release with photographs. The campaign is running in the Netherlands, France, Germany and the UK.
Royal FloraHolland informs the trade about the Houseplant of the month campaign through product presentation in various locations. For example, the new 'Houseplant of the month' is highlighted each month by Royal FloraHolland in the presentation area in Naaldwijk. Attention is also drawn to it at several clock auction rooms.
Download POS material
Florists and garden centres can download POS material from the BBH website that can be used to bring the campaign to the shopfloor. Along with promotional material florists and garden centre staff receive background information and tips for caring for the product from Flower Council Holland. This is helpful because consumers are becoming more and more interested in the story behind the product.
Look at the Flower Council Holland website for an overview of all ongoing and future campaigns.
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