Freesia on the Flower Calendar: tempt the consumer!25 February 2016
European consumers show interest for this alluring flower. A spectacular comeback.
Freesias have bright colours and spread a subtle perfume through the house. The scent reminds consumers of former times and often brings up memories. Old-fashioned? Definitely not: vintage! Because this nostalgic flower is making a spectacular comeback. That is why freesias are being highlighted on the Flower Calendar from week 9 through 12.
Freesias were 'discovered' in South Africa. That is why its other name is 'Cape lily of the valley'. The flower was given the name freesia around 1830 by the South African botanist Ecklon, after his friend, the German doctor F. Freese. Dr. Freese was immediately fascinated upon seeing the flower. That fascination of the discoverer has echoed around the world.
After its introduction into Europa, freesias grew into one of the most popular cut flower varieties. And quite rightly so. It is a lovely flower that constantly surprises its fans with new varieties and forms. In addition, the freesia is one of the few flowers that still has its natural scent. It is a scent that reminds us of its exotic origin. That may be how Dr. Freese was tempted to become acquainted with it.
Freesia symbolises unconditional love and innocence. Traditionally, you give white freesias to your spouse after 7 years of marriage. It is a reminder of the pure, true love, as well as innocence.
It is not surprising that freesias are often included in bridal bouquets and displays. Celebrate your wedding day with an arrangement of freesias to show your affection for each other. It is truly a flower that gives more to the other person! Not married, but in love? Let your loved one know with a fabulous creation of freesias. Especially the freesias with a pastel tint are suitable for this purpose.
Scent & colour, single & double
All freesias are scented, but the blue variety's perfume is the weakest. Freesias come in a wide range of colours from lovely soft, pure, clear tints to two-toned and multi-hued. They present an image of simplicity and calmness. That is why this elegant flower is eminently suitable for combining with other unusual flowers. The flowers should vary in colour, form and length to create a great contrast and make a bouquet stunning.
The Flower Calendar inspires
The Flower Calendar 2016 puts 15 flowers in the spotlight, arranged according to the season in which they are available and when the consumer is particularly aware of them. The calendar also provides inspiration for bouquets by focussing on other flowers that will complement their use. It tells the story of the flower and provides inspiration and stunning pictures. The consumer can find the flower in the calendar on www.thejoyofplants.co.uk and can share the content on Pinterest, Twitter and Facebook.
Our chain partners will also be drawing attention to freesias:
- Flower Council Holland and VBW shall tempt consumers with information about freesias, via www.thejoyofplants.co.uk and the communication channels of 'My Florist'.
- VBW will devote attention to freesias in its communications with florists and in 'My Florist'.
- Fabulous Freesia is the promotion platform of the freesia growers of Royal FloraHolland, with its own promotion methods and inspiration.
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