'Flowering Eurasia', the name of the game is cooperation06 December 2016
Royal FloraHolland took part at the Eurasia Plant Fair and Flower Show in Istanbul in November 2016. Along with several members, we participated at this event. It was part of a strategic plan for Turkey. How about that plan?
Why does Royal FloraHolland invest in Turkey? This is a current question. Turkey is determined to belong to the top 10 largest economies in the world in 2023 - when the republic exists 100 years. The country is fast taking benefits from the potential of the internal market (80 million people) and taking full advantage of its central location (the connection between Europe and Asia). It is heavily investing in education and infrastructure, and foreign investors are widely welcomed.
Turkey is already one of the fastest growing countries in the modern world. When it comes to the floriculture sector, Turkey has everything to be successful:
serious ambitions (2023: + 86% growth),
a good growing environment for almost all products,
plenty of room for new production areas,
a mature retail channel,
an export market of 56 countries and
1.5 billion consumers in more than four hours flight away.
Turkish entrepreneurs look for companies with complementary knowledge and resources to work with on a long-term and to capitalize the opportunities mentioned to a maximum. If we ignore this question, we ignore our own strategy: Flowering The World Together, Planting Seeds of Opportunity for our members.
Why we will succeed
If we really look close in the heart of our countries, our lives and our people, we recognize each other and could easily connect. We share the same ambition and dreams: we both aim for an substantial increase of the consumption of flowers and plants. We share the same central, strategic position: we both know what it is to be the middlemen. Turkey as the bridge to Eurasia, Holland as the gateway to Western Europe. We share agility and the ability to connect. Turkey can reach out to the huge Middle-East (muslim) markets and Holland knows his way over almost the whole world. We share additional knowledge. Turkey have access to the consumers and the market, Holland to 100 years of experience in breeding techiques, logistics (cool chain) and marketing.
We share the same demografic characteristics; we are both a colourful mosaic of diversity. Thé Turk doesn't excist and nor does thé Dutchman. We share respect and a grade business sense: the key to overcome our cultural differences. We share our business origin: we both know what it takes to build and inheritage a family business: to be loyal and work together very close. We share the same perspective. We both choose longterm continuity over shortterm profits. We share 'the tulip' and the smile flowers and plants bring to our faces. We share a green, passionate future. And if we - bonded by all these - dare to cooperate, the day after tomorrow we share the same history of developing a huge EuroAsian market for flowers and plants. Together. In cooperation. We will succeed.
How we will succeed
We will succeed in this new market by doing what we did before. Growing an huge market. Step by step, hand in hand. In an improved and modern way. Using 100 years of expericience enriched with new technologies and new ideas. We will make the road for doing business in Turkey easier to the travel through lobbying for the best legislations and trade agreements (lower importdutties). We help to increase the consumption of flowers and plants through marketing campaigns and through advising retailers how they can succesfully adapt green products in their shelfs.
In the day to day business we can also offer benefits to all our members and clients. Our experience, our commercial, virtual platform and our security of payment are strong and proven services to new Turkisch members. Additional new export possibilities is an appealing service to all other members. And last but not least we give guidance, advice and access to our Turkish network to Dutch growers who wants to establish a nursery in Turkey.
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