Outdoor promotion plan approved by a large majority02 December 2016
‘We’re so proud of the strength of our joined forces in favour of visible promotion of Outdoor for consumers on the shopfloor: a unique and historic moment’, according the FPC chairpersons
Photo caption: FPC chairpersons congratulating each other on the promotion plan
The majority of growers of outdoor plants voted on 24 November 2016 to approve the new Outdoor promotion plan 2017-2019. Of the growers who voted
- 85.7% (balcony and terrace plants)
- 77.2% (tree nursery products)
- 94.8% (summer annuals)
Approved the joint outdoor promotion plan and the associated mandatory levy to be imposed on all Royal FloraHolland suppliers of outdoor products.
Outdoor promotion plan 2017-2019
The Outdoor campaign, more together = TOGETHER MORE, puts in place collaboration with the entire chain and addresses issues like:
- How can we increase the prominence and recognition of outdoor plants on the shopfloor?
- How do we stimulate consumers to buy more outdoor plants, more often and year-round?
The Outdoor project group started working on these issues and prepared the campaign together with Royal FloraHolland. The promotion plan was unanimously approved by the FPCs concerned and submitted for a vote in conformance with the Product-Specific Promotional Scheme approved by members at the GMM on 6 December 2012
Product-Specific Promotional Scheme
This scheme requires all suppliers (members and non-members of FloraHolland) to contribute to the promotion of outdoor plants from 1 January 2017. This promotional levy of 0.1% on turnover will be collected four times a year (for the periods January to March, April to June, July to September, and October to December). The plan extends, as will the collection, until 31 December 2019. The promotion committee will be collaborating with others in the near future to implement the campaign's promotion plan.
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