The most-of-the-latest attracts visitors to Trade Fair03 November 2016
The organisation and participants are pleased with the number of yesterday’s visitors and their quality. Last year the Trade Fair attracted 5700 visitors on the first day; this year that number was 5823. We have made a selection of novelties on the fair for you.
The trade public can see the very latest productdevelopments and innovations that are provided by 650 growers and 50 leading breeders at the Royal FloraHolland Trade Fair.
These innovations are a major crowd puller at the Royal FloraHolland Trade Fair Aalsmeer. Innovation is an important means to be distinctive, and to remain, on the international market for both growers and buyers.
The Great Dutch Bake Off - with chrysanthemums
JustChrys (stand 7.2), the joint promotion campaign of the chrysanthemum trade, shows how chrysanthemums can be displayed on the retail floor with the consumer in mind. This includes bouquets and concepts with chrysanthemums, based on consumer research, or gadgets worth more than they cost. "Chrysanthemums are so multi-faceted," points out Brigitte Hagen of JustChrys. "They are available throughout the year in all kinds of colours and forms; they're well suited for transport and last long. You can make bouquets out of them, stick them in floral foam, and more. In other words, you can use them in concepts whereby people themselves make chrysanthemums into something else. It's sort of like the Great Dutch Bake Off but with chrysanthemums."
#flowerpower, the power of small things
Traditionally, Aviv Packing Station (at the Royal FloraHolland House) prepares flowers from Israeli growers for the Dutch auctions. Nowadays the company also arranges promotions for its growers. The concept #flowerpower is being used to that end at the Trade Fair. Tomorrow, during a big party, Aviv will reveal its major expressions thereof. There are small expressions as well, such as small bouquets and arrangements. Others include a few flowers that adorn a box of cupcakes, a bottle of wine or a marriage proposal (to name three very different examples). The central message to all of this is: everything becomes more beautiful if you include flowers.
Vanda, now even easier
The beauty of Vanda is self-evident. Yet how can Vanda be integrated into a bouquet or an arrangement? Kwekerij Zeurniet (stand 36.14) provides the solution with Vanda Su-Su Stix. It contains 24 Vandas in a box with small water pipes (enough to bloom in full). That water pipe can be stuck onto a bamboo stick and suddently that difficult flower is easy to incorporate. "It saves the florist both time and money," explains Tom Scheffers of Kwekerij Zeurniet. "So it's attractive to wholesalers. The way it's packaged saves space and the trader offers his/her customer a product. This makes Vandas more accessible for the consumer."
Citrina: a product for the people
Citrina (stand 23.7) cultivates citrus plants in small pot sizes in Portugal. It is, however, MPS Fruit & Vegetables-certified - indispensable for edible products. "Our product belongs in consumers' kitchens," says Jack Poot. "People can eat our plants' fruit directly or use them in their recipes. We have a real chef at our stand and his recipes are on a special menu that visitors can take with them. In combination with all those aromas, this generates traffic for the stand."
Join the conversation at the Let it Grow Lab Café
Tomorrow, between 2:00 and 3:00pm, the Let it Grow Lab Café will be open in the Royal FloraHolland House. Let it Grow, an initiative of Royal FloraHolland, supports start-ups that have something to do with flowers or plants. "So far, 21 entrepreneurs have made their pitch to the jury," reports Silke Tijkotte of Let it Grow. "Seven of them are in business, taking their product to the market and developing their ideas. Hence the Let it Grow Lab Café. All start-ups are present there, will tell their stories and are looking for contact with industry colleagues with whom they can collaborate to realise their ideas."
Nominees for Best Stand Award
The jury of the Best Stand Awards judged all stands today. It will be announced tomorrow who has won the Best Stand Awards for the plants, flowers and breeding company categories. Below is a shortlist of nominees:
- Smit Kwekerijen, Eden Collection
- Orchids4all, concept Amsterdam
- Oriental Growers
- Hello Winter, amaryllis promotion
- Gerbera United
- Moerman Lillium/Roselily
- Florist Holland
"You see significant differences in the stands," note Heleen Water and Rob van der Helm on behalf of the jury. "One is innovative, while the other stays close to its product. Above all, we've chosen stands that opted for authenticity, because that way, an old-fashioned product can be turned into something hip."
Click here to view the video of the opening day
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