7 green start-ups to be supported by 'Let it Grow'11 October 2016
The incubation programme Let it Grow is being launched on 24 October 2016. A jury of experts, including Marco van Zijverden (owner of DFG), Harry van Dorenmalen (director, IBM Nederland) and Ruben Nieuwenhuis (Director, StartupAmsterdam), selected seven innovative concepts. Let it Grow is the first incubator in the world that focusses on flowers and plants.
Last May, Let it Grow issued an 'open innovation call' to entrepreneurs and creative individuals with green, innovative concepts. And it was overwhelmingly successful: over a hundred submissions were received, among which the jury selected not five, as planned, but seven promising initiatives that will positively influence our urban existence with flowers and/or plants. The incubation programme (a customised coaching programme from Let it Grow) supports these initiatives for 5 months.
Healthier and happier with flowers and plants
"Let it Grow aims to make the life of people in cities healthier and make them happier with flowers and plants. I am convinced that these start-ups will contribute to that aim. I can't wait to help them develop their pioneering initiatives." - Silke Tijkotte, founder of Let it Grow.
The following start-ups were selected:
- Sprinklr supplies seasonal boxes containing plants, herbs and vegetables to your home, including a smart-coach app that helps with the delivery.
- Living Light: a lamp that accumulates energy from the electrons released in the bacteria in the soil when a plant is photosynthesising.
- ConnectedGarden offers several apps and interfaces, including a sensor for the garden and a platform that collects, stores and analyses data.
- Gardian: An app that helps you and your plant by telling you in advance when it needs fertiliser, water or other care.
- Wildernis: An urban garden and plant shop chock full of attractive plants, books and other botanical gifts and workshops.
- Gewildgroei wants to stimulate the urban green of the future using spontaneous vegetation.
- Grown developed CressToday, a cultivation system for home use that employs an energy-saving and effective LED grow light.
During the selection day, 7 promising initiatives were selected that will positively influence urban life with flowers and/or plants.
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