Doubling of FloraMondo Auction Presales revenue22 September 2016
Online buying for flowers and plants from FloraMondo is becoming increasingly popular. Until the summer of 2016, the turnover has doubled over the clock presale at FloraMondo compared to the same period in 2015.
The revenue comes from a rise in the number of transactions, including from buyers who have never used Auction Presales before. There are about 300 buyers and 1500 growers actively involved in FloraMondo Auction Presales.
Purchasing before the auction
Via Auction Presales you can purchase quantities ranging from one container to one-third of an auction lot online before the auction starts. The obvious benefit is that you are assured of the products that you definitely want. That reduces the stress associated with purchasing at the auction. You also have less stock risk with Auction Presales, and it does not cost any more than the standard clock distribution. It's an ideal solution for buyers with small orders who want to be sure that they will have those products after the auction.
For buyers who need a guaranteed supply in their webshop where orders can arrive 24/7, there is the real-time webshop link. But what are the experiences of growers and buyers with Auction Presales? Is it the ideal logistical solution for growers, or the fact that as a buyer you never have to disappoint a customer? In the new edition of GROW, read about the experiences of wholesaler-exporter Weerman (Aalsmeer) and Celine van Schie from a cymbidium nursery (Berkel en Rodenrijs) with FloraMondo Auction Presales.
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- 27 October 2016
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