The commercial horticultural heart of Paris is called Rungis Marché07 September 2016
A city within a city is how the 234 hectares of market for fresh produce in Paris are referred to. Rungis Marché is the largest market for fresh produce in Europe. Let's look at its horticultural aspect.
Each day, around 2.4 million tons of food products change hands, equivalent to the daily meals of 18 million consumers. But the role that Rungis plays in the horticultural sector is less well-known.
Visit to Rungis Marché
A visit to this wholesale market is often obligatory when Royal FloraHolland organises a study trip for companies from the Dutch horticultural sector. For example, in May 2016 we arranged a trip just before Mother's Day. That group went on an extensive tour of Rungis.
The market is open daily (except on Sundays) in the early hours of the morning. It functions as the wholesaler for flowers and plants for shopkeepers in Paris and the surrounding region. Cut flowers and plants were sold in separate buildings until quite recently. The intention is to include the plants also in the cut flower hall this year.
29 producers of cut flowers
Currently, Rungis has 29 producers and 40 wholesalers of cut flowers and 32 producers and 9 wholesalers of houseplants. In addition, there are a number of companies specialised in outdoor products. The revenue in the horticultural sector amounts to around €200 million. Of that, €100 million derives from cut flowers, €71 million from potted plants and €29 million from hardware and/or decorative articles. A large proportion of this supply comes from the Netherlands.
Marketplace for the retailer
In Rungis, hardly any trade occurs between wholesalers. It is more a marketplace for retailers. In the cut flowers hall, for example, 100 wholesalers are selling flowers. They are all 'Cash & Carry' businesses.
Rungis belongs to the second most important economic centre of the city of Paris. No fewer than 1,200 companies are located there, including wholesalers, producers, agents, transport companies, central purchasing offices and related service providers. Altogether, they represent 12,000 jobs.
French horticultural products have a traditional image
French horticultural products distinguish themselves from Dutch products nowadays with their traditional image. Dutch producers are considered industrial companies in comparison by French buyers. Instead of increasing scale, many French horticultural companies prefer to differentiate.
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