Which orchid suits you? Show who you are!05 September 2016
Which of the 25,000 types of orchids matches you exactly? Given the many varieties, colours and sizes, there is an orchid for every type of personality. And now you can find out which orchid suits you the best.
The internationally known streetstyle fashion photographer Daniel Bruno Grandl photographed 12 universal personality types with their matching orchid. He was commissioned to create this new work as part of the latest orchid campaign 'Show who you are'. The result, plus a large number of real orchids, is on view in a photo exhibition. "Orchids are easier to photograph than people, but they are just as varied and full of character," stated Daniel Bruno Grandl.
The photo exhibition was opened on 1 September 2016 by the photographer Daniel Bruno Grandl and Vivian Reijs (TV-presenter and the Dutch ambassador for orchids for 2016). The exhibition can be viewed until 13 September 2016 in the Art Hotel Amsterdam.
About the campaign
The photo exhibition is part of a three-year campaign called 'We feel better around orchids: show who you are', which aims to demonstrate that the orchid is capable of showing who you are through its many varieties, colours and sizes. There is always an orchid that suits you.
The promotion campaign is an initiative of Flower Council Holland. Its aim is inform consumers in the Netherlands, France, the UK and Germany about the versatility of orchids, to inspire them and increase familiarity and thus stimulate sales.
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