Dahlia on the Flower Agenda: pop of colour31 August 2016
Draw your buyers' attention to dahlias and respond to the European consumers' interest in this special flower with its wide range of shapes and colours.
The summer may be on the wane and the autumn approaching, but dahlias still bring cheer into your home. With their unusual petals in different shapes and colours, they are the real pop of colour. Cheerful flowers with a special meaning. So it's not surprising that the dahlia is on the Flower Agenda from weeks 36 - 38.
The dahlia originated as a Mexican tuberous plant. Around 1800, when it was discovered in America, this tuberous plant was brought back to Europe. It was given the name dahlia in honour of a Swedish botanist: Andreas Dahl.
Dahlias stand for strength and affluence and symbolise a very special message. When you give a bouquet of dahlias, you are asking if that person can be 'yours forever'. By choosing the colours and shapes of petals to include in the bouquet, you can make it even more personal for the recipient.
You can do so many things with dahlias. A mixed bunch of different colours and shapes put in a vase makes a cheerful, playful bouquet, or they can be combined with other flowers, for example warm green colours. That really highlights the colourful buds. In other words, endless possibilities!
From soft pink to deep red, dahlias are available in many colours. Along with solid colours, there are also spotted and striped dahlias. One variety has a single whorl of petals while another has dozens of petals. And the shape of the petals can also vary, from wispy and round to rolled up. It is thus a truly versatile flower.
The Flower Agenda inspires
The Flower Agenda 2016 turns the spotlight on 15 flowers, arranged according to the season in which they are available and consumers are particularly aware of them. It also offers inspiration for bouquets by focusing on other flowers that expand the possibilities. The agenda tells the story that goes with the flower, and offers inspiration and striking images. Consumers can find the flower on the agenda at www.funnyhowflowersdothat.co.uk/ and can share the content via Pinterest, Twitter and Facebook.
Which commercial activities have been planned?
Via www.pureseasonalflowers.nl you can find inspiration and information about the dahlia.
At the end of August, a florist will be 'surprised' by a dahlia grower who will bring along different varieties of dahlias that the florist can transform into great creations
On September 5 - 9 the CBN Dahliaweek is being held in Lisse
The chain partners are also promoting dahlias in this period:
- Flower Council Holland and VBW are tempting consumers with information about dahlias, via www.mooiwatbloemendoen.nl and the communication channels of 'My Florist'
De dahlia is een veelzijdige bloem van vrolijkheid, kracht, weelde en een romantische boodschap. Een kleurrijke en vormrijke bloem die op talloze manieren kan worden ingezet.
Want to know more?
- Everything about season flowers
- Also look at the website funnyhowflowersdothat
- Download images on flowercouncil
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