Come to the Innoveer creative-café during the Autumn Fair!01 September 2016
What if we could create a Nespresso among plants? Come to the Innoveer creative-café of Royal FloraHolland at the Autumn Fair and tell us your ideas for new concepts!
Photo: Sophie Wright
Nespresso is more than just coffee. It is an experience. It's a product for which people are prepared to pay more than for 'normal' coffee. You want to be associated with it. Can we market flowers and plants in a 'Nespresso' manner, too? It should lead to more sales of plants.
Visit the stand of the IF Centre of Royal FloraHolland during the Autumn Fair in Naaldwijk on 7 and 8 September 2016. In the Innoveer creative-café (stand number 5.2), you can contribute your ideas of how to start working with innovations or pick up inspiration. And discover how Royal FloraHolland can help you with innovations!
In Innoveer creative-cafés, Royal FloraHolland inspires the horticultural sector by presenting a particular innovation, theme or topic. Experts explain the associated trends and developments. Then you and the other participants start interactively searching for how we can utilise that innovation for the sector. Participation thus means being inspired and sharing your knowledge and experience!
The following themes will be considered this year:
- Concept development
- Big data
- Smart flora culture
- Topics suggested by the sector
The IF Centre is the central spot in Royal FloraHolland and the horticultural sector where innovation in the broadest sense can be stimulated and facilitated: the hotspot of innovation.
Members, buyers, product groups, colleagues, chain parties, departments and programmes can gather there to develop innovative ideas into concrete actions. The IF Centre takes care of distributing this knowledge.
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