Searching for creative ideas19 August 2016
What happens when you invite a group of designers, developers, strategists and analysts to think about a 'tool' to encourage consumers to buy flowers and plants? That is what we will find out on 2 and 3 September 2016. Royal FloraHolland is providing one of the four challenges at the so-called hackathon organised by the Chamber of Commerce (Kamer van Koophandel, KvK).
During a hackathon, teams are challenged to come up with innovative solutions within 24 hours for different challenges. Royal FloraHolland's challenge is: how do we stimulate consumers to buy more plants and flowers? The participants make use of data sources from e.g. Statistics Netherlands (CBS), the CoC, Google and others. At the end of the 24-h period, a jury determines what the best, most creative or most feasible solution is.
Experimenting and testing
Lucas Vos said it already in his vlog #10: "For the horticultural sector to be more visible to consumers, we have to experiment and test. Let's do this by all of us joining forces." Participation in this hackathon certainly fits that strategy. Methods like a hackathon are used by Facebook and Google, for example, to generate new ideas. We are gaining experience with it now. It is also a great way to work with different parties. And we may very well end up with a great, innovative tool with which we can stimulate consumers.
Collaborating on innovative solutions
Director of service provisions at the Chamber of Commerce, Jaap Docter, says, "It is wonderful to see how large organisations enthusiastically take up this initiative. The CoC wants to bring small companies and large organisations together so we can create innovative solutions that SMEs can build on. Our aim is that companies will jointly develop the innovative solutions further into concrete products and services. The expectations for the hackathon are high, and we are looking forward to it tremendously!"
The IF Centre is the central place within Royal FloraHolland and the horticultural sector, where innovation in the broadest sense will be stimulated and facilitated: the hotspot of innovation. Members, buyers, product groups, fellow specialists, chain parties, departments and programmes can come here to develop innovative ideas into concrete actions. The IF Centre then spreads this innovation and knowledge.
The Royal FloraHolland challenge is one of the experiments coordinated and facilitated by the IF Centre.
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