Flower Agenda continues with hydrangea08 August 2016
In the coming weeks, our sector will be responding to the interest of European consumers for a natural and colourful mood creator: the hydrangea. Will you surprise your buyers with the multitude of styling possibilities with this splendid flower?
Between 15 August and 4 September 2016 (weeks 32 - 35), the spotlights turn to a natural and colourful mood creator: the hydrangea. Hydrangea is the official scientific name of this no-nonsense flower, derived from the Greek words hydro (water) and angeion (pitcher). The form of the hydrangea resembles an ancient water pitcher. The plant was originally from Asia/South America and travelled with the first VOC ships to Europe.
Colours and shapes of the hydrangea
In the first half of the year, there are red, pink, purple, white, green and blue hydrangeas. Plus hydrangeas that combine several colours. In the second half of the year, there are the flowers that darken with age. These hydrangeas have a green/dark red/brown tint and do well as dried flowers. This type consists of varieties that the grower allowed to keep growing in the greenhouse.
There is also a lot of diversity in shape. What about single- or double-bloomed varieties, spherical hydrangeas, hydrangeas with tiny flowers in the middle and large petals around the edge (lacecaps) or ones with a panicle form?
If you tell your buyers about these tips, they will be able to optimally enjoy their hydrangeas.
- Take a clean vase and fill it with tap water at room temperature.
- Add cut flower food to the water for a longer vase life.
- Cut or trim the stems 3-5 cm on a slant with a sharp and clean knife or pruning shears.
- Make sure that no leaves hang in the water.
- Do not put hydrangeas in a draughty spot, bright sun or near the central heating.
- Fill the vase regularly with tap water. Hydrangea flowers drink a lot because they have thin leaves and petals which lose a lot of moisture to evaporation.
- Do not put hydrangeas near a fruit bowl. Fruit gives off ethylene gas which will cause the flowers to age faster.
A lovely bouquet with hydrangea
Make a nonchalant bouquet which looks like you just happened to pluck its components randomly, but still has a stylish and imposing effect. Your buyer gets a lovely way to bring nature indoors. Combine this special flower ball with snowberry, Bupleurum, Calla and Crocosmia berries for a special and unexpectedly beautiful effect.
Symbolism of hydrangea
Aside from the beauty of the flower, there is another good reason for buying hydrangeas: it is the symbol of gratitude, grace and beauty. It also radiates abundance because of the profusion of florets and the generous ball shape. The colours of the hydrangea symbolise love, harmony and peace. It is thus perfect for use in a flower arrangement for weddings, funerals or anniversaries.
The Flower Agenda inspires
The Flower Agenda 2016 turns the spotlight on 15 flowers, arranged according to the season in which they are available and consumers are particularly aware of them. It also offers inspiration for bouquets by focusing on other flowers that expand the possibilities. The agenda tells the story that goes with the flower, and offers inspiration and striking images. Consumers can find the flower on the agenda at www.funnyhowflowersdothat.co.uk and can share the content via Pinterest, Twitter and Facebook.
What commercial activities are planned?
- Via Bouquettales European florists will become stimulated and excited about the use of hydrangeas in combination with Anthurium, Avalanche+ roses, chrysanthemums and callas. The finest bouquet inspiration available.
- Via Hydrangeaworld inspiration and product information are provided.
- There are product presentations on display at the florists clocks at the Naaldwijk and Eelde locations and the Rhein-Maas Auction.
- Cut Hydrangea is the special focus during the National Summer Flowers Exhibition being held on 8 - 11 September 2016 in Naaldwijk.
The chain partners are also promoting cut hydrangea in this period:
- Flower Council Holland and VBW are tempting consumers with information about the cut hydrangea, via mooiwatbloemendoen.nl and the communication channels of 'My Florist '
- VBW is devoting special attention to the hydrangea in its communications with florists and in 'My Florist '.
- Everything you need to know about hydrangea
- Bouquet Tales
- Download images from Flower Council Holland
More related news
- 29 June 2016
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