Consumers are enthusiastic about floral splendour09 August 2016
Last week many consumers once again enjoyed the floral splendour provided by our horticultural sector. In the Westland the Floating Flower Parade sailed through the regional waterways for three days. And on Saturday for the second year running, we supported a boat in EuroPride in Amsterdam.
The season of events in which flowers play a starring role is not yet over. Two more events are coming up soon on the calendar. On Saturday, 13 August 2016, the Flower Parade takes place in Rijnsburg. The Summer Flower Exhibition in the Old Church in Naaldwijk is planned for 8 to 11 September 2016.
Working together to preserve the flower parades
The Floating Flower Parade in the Westland celebrated its 19th edition. This floral event held over 3 days attracted a record number of 550,000 viewers. The EuroPride in Amsterdam was watched by the same number of people in just one day.
In the capital, our boat was christened 'Share your love with flowers'. To decorate it, Royal FloraHolland worked together with several other parties:
- LM Flower Fashion
- And of course our growers, who sponsored the lovely flowers and plants.
The Floating Flower Parade also benefited from a collaboration between entrepreneurs, growers, the government and volunteers to create the best result.
Awareness of horticultural sector
Participation in flower parades and the actions put on during EuroPride like the 'Cupidab' improve the awareness of flowers and plants among young and elderly members of the public. That is why Royal FloraHolland supports these wide-ranging horticultural events.
This year we
were also a proud partner of EuroPride. The sector wants to show
that you can express love with flowers. Everyone must be able
to love whom they want. That is why Royal FloraHolland is
presenting the horticultural industry in the broadest sense and
most colourful manner during this boat parade on Pink Saturday. We
feel very positive when reflecting on the splendid flower promotion
taking place in various places across the country.
Would you also like to enjoy these floral spectacles? Watch an impression of the Amsterdam EuroPride and the Floating Flower Parade using the links below:
- Share your love with flowers on facebook
- Share your love with flowers on instagram
- Share your love with flowers on twitter
- Floating Flower parade on facebook
- Floating Flower parade on twitter
- National Summer Flower Exhibition website
- Rijnsburg Flower Parade website
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