Horticultural boat joins Europride 201627 July 2016
Under the motto 'Share your love with flowers', a boat full of lovely flowers will again join the Europride in Amsterdam this year on 6 August 2016. This year’s theme is JOIN.
Why is Royal FloraHolland sponsoring Europride?
Royal FloraHolland is a partner of Europride 2016 - as it is called this year - following up on the success of the 'Share Your Love With Flowers' boat that participated in 2015 on behalf of the horticultural sector. With around 600,000 visitors from the Netherlands and abroad and an enormous target audience, estimated at 2.5 million, this partnership certainly fits in the Royal FloraHolland strategy. By sponsoring the boat, we share the message with a wide-ranging and international audience that flowers are an excellent way to show you care with the motto 'Share your love with flowers'. We also challenge everyone to spread the love using the Cupidab.
Join us by doing the Cupidab
To spread the love with flowers, we called on Cupid to help out. The message of the campaign is: Join us by doing the Cupidab with flowers. The Cupidab is a reference to the new cultural phenomenon the 'Dab', a dance move that is currently a huge internet sensation. Cupid + Dab = Cupidab. To make the Cupidab a major success, we are asking everyone to make a photo of themselves while doing the Cupidab and to share it on social media.
Cupid on 'Garden of Freedom' boat
The boat will be decorated as the 'Garden of Freedom', the earthly paradise where freedom is celebrated. The flowery paradise is recreated with palm branches, ferns, Phalaenopsis, ivy and creatively styled palm trees made of bark, greenery and flowers. On the boat a contemporary, romantic flower arrangement will be on display. Adam + Adam and Eve + Eve are the two lucky 'residents' of the Garden of Freedom, surrounded by 20 cupids.
Several parties are joining forces to decorate the boat and create the campaign: LM Flower Fashion, Mirakuleus, Sion, Natwerk, Royal FloraHolland and naturally our growers, who are sponsoring the lovely flowers. The flower boat shows the versatility of the Dutch horticultural sector.
This summer Amsterdam is hosting Europride for the second time in its history. With the theme 'Join our Freedom', European countries where people are still not allowed to be themselves, or live freely, or where human rights are under pressure are being called on to join our way of thinking and our freedoms. We also invite everyone to come to Amsterdam to celebrate freedom and to feel free in a country where you can be yourself and love whomever you want.
#Share your love with flowers
Don't want to miss the flower spectacle? Follow and share #shareyourlovewithflowers on Facebook, Instagram and @shareloveflowers on Twitter:
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