Procedure to improve processing times started13 July 2016
We are also dissatisfied with the fact that the processing times do not meet your needs at the moment. We would like to tell you more about the reasons for this and the solutions we are working on.
In the past six months, specifically in the peak period, it has become evident that the processing times from the time of purchasing until delivery have been getting longer and thus the closing times have been delayed. Buyers have been complaining about the delivery times of their transactions bought at the clock. We primarily see this development in Aalsmeer and Naaldwijk. We are also dissatisfied with the fact that the processing times do not meet your needs. We would like to tell you more about the solutions we are working on.
What is going on?
In the past few years, we have noticed that buyers are making smaller-scale purchases. This leads to smaller and thus more transactions. We have also seen this trend in the direct channels. This increases the time pressure to get the desired transactions delivered in time. As a result, the processing times are longer. Smaller-scale purchasing is a development to which Royal FloraHolland has not properly adjusted its processes yet.
What is Royal FloraHolland's solution?
We are striving to offer you a service provision that meets your needs. That is why from the end of July 2016, we shall implement several improvements in the current distribution process. We shall realise this by organising an additional distribution process in Aalsmeer and Naaldwijk, alongside the existing one. This will allow us to distribute flowers and plants faster.
What will you notice of this change? We expect that your products will be delivered to you sooner. And that you will be more satisfied with our Logistical Service provision.
We hope to be able to offer structural solutions in the second half of 2016. Updates regarding these developments will be posted on our website and in our newsletter.
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