Pot rose in the spotlight as Houseplant in July08 July 2016
Romantic on a room-sized scale: nothing inspires the imagination better than a pot rose, available in so many colours that there is always one to suit your summery mood and style.
Photos: Flowe Council Holland
The pot rose has all the allure and quality of its big sister, but in a very handy living room, balcony or terrace format. With its huge variety of colours, flower shapes and sizes, it is a popular houseplant. The range runs from mini-pot roses to more substantial models. They all make a fairytale statement in their own way. As the most romantic flowering plants, they are an asset for the current style trend: 'The World Beyond', which plays with fantasy, stars, planets, the moon, semi-precious stones and crystals.
Drama and glamour
Pot roses are profusely flowering plants with blooms that last for weeks, bringing an outdoors feeling inside and creating a dreamy atmosphere that makes everything seem possible. This effect is strengthened by employing pot roses as a transparent row, exciting eye-catcher or surrounded by mirrors. The 'Alice-in-Wonderland feeling' is augmented by using mini-pot roses or standard pot roses. Suitable decorative materials are shiny and exciting, like a pot with shades of colour, a mother of pearl or iridescent glaze that seems to constantly change colour. Pink and golden metallics are also a great match for the pot rose.
The pot rose can flower for a long time with the right care. Indoors, the plant prefers a bright spot, with some fresh air. The soil in the pot must not be allowed to dry out, so water it regularly. To encourage profuse blooms, apply plant fertiliser or special rose fertiliser once every 3 weeks. Flowering plants consume more energy and other nutrients than green plants. Additional nutrients will ensure that the pot rose continues to produce new buds.
A few facts
- The name rose is derived from the Celtic word 'Rhodd', which means red. Many of the original roses were red in colour.
- In antiquity, roses were considered the most beautiful flower in the world.
- Roses originated in the northern hemisphere, especially in China and Europe.
- Cultivated roses became fashionable in the 19th century and have remained popular ever since.
- When it has finished flowering, the pot rose can be cut back to 5 cm above the level of the soil in the pot. The plant will regenerate in about 2 months.
- Roses are found in art, as an element of heraldry, an ingredient of perfumes and cloth decorations.
Royal FloraHolland brengt de 'Woonplant van de maand' campagne extra onder de aandacht door productpresentaties op verschillende locaties. Zo lichten we elke maand de nieuwe 'Woonplant van de maand' uit in de presentatieruimte in Naaldwijk en op diverse kloktribunes.
Florists and garden centres can download promotional material from the Flower Council Holland website, so they can include this campaign on their shopfloor.
The campaign on the shopfloor
Along with promotional material, Flower Council Holland provides florists and staff of garden centres with background information and tips on caring for the product. That is handy because consumers are becoming increasingly interested in the story behind the product.
Would you like to know more?
Look at the Flower Council Holland website. It has an overview of all current and future campaigns.
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- 28 July 2016
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