Sustainability theme of the new GROW01 July 2016
The English GROW is for our international members and buyers. The central theme of this edition of the Royal FloraHolland magazine GROW is sustainability.
This theme is in vogue, in horticulture as well as society in general. It's something of growing interest of consumers. They want to know where products come from, and whether they have been produced sustainably. And retailers want growers to switch to sustainable production as well.
Making the world better
Royal FloraHolland, as market leader in floriculture, wants to do its part. "Consumers should perceive our floricultural products and the way they are produced in a positive way", as CEO Lucas Vos states in the article 'What's driving'. For this is what we want in the end: making this world just a little bit better, nicer and healthier.
Fittionia is so popular
One of the leading articles in GROW is about the ambition of breeders. In the whole of Europe there's just one nursery that grows, breeds and supplies Fittonia. The plant breeder's rights rest solely with Schoenmakers in Haaren, the Netherlands. Paul Schoenmakers, one of the owners, is rather proud of this houseplant with a South American background. "Fittonia is so popular because of the many different colours. And what's more, it's a very sturdy plant."
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