Production team for Cooperative 2020 programme announced01 July 2016
Various members have been asked to join the production team for the Cooperative 2020 programme. The production team will talk with other members about the essence of the cooperative, authority, types of membership and the rates structure.
Topics to be covered include:
- Level of experience
- Product type
- Owner versus director
- Size of the company
- Clock or direct
- The Netherlands and international
- Man or woman
Members of the advisory committee have been actively approached to participate as well.
The cooperative of the future
The Cooperative 2020 programme focuses entirely on the members. The production team will be talking to members about the essence of the cooperative, authority, types of membership and the rate structure. During this process, they jointly lay the basis for the cooperative of the future. The programme team of Cooperative 2020 supports the work of the production team.
The production team consists of the following members:
Production team members for flowers
|Bianca van Eijk||Agapanthus|
|Herman de Jong||Lilies|
|Henric van der Krogt||Alstroemenia|
|Willum van den Hoogen||Hypericum|
|Evert van Helvoort||Chrysanthemum|
|Johan Oudshoorn||Summer annuals|
Production team members for plants
|Rene van Dop||Kalanchoë|
In the summer the production team will prepare the content of the sessions to be held with members. In October 2016 the first sessions will start by addressing the essence of a cooperative. The following sessions will begin in January 2017. The sessions will be held in the regions, and there will be enough room for everyone who signs up.
Look out for an invitation in August!
Royal FloraHolland 2020
'Flowering the World Together, Planting Seeds of Opportunity for
With this mission statement, the Royal FloraHolland cooperative expresses its vision of the horticultural sector in 2020. Two main aims will have been achieved by 2020: better margins for our members and their buyers, and more consumers spending more on flowers and plants.
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