Let it Grow: The innovation initiative for the sector09 May 2016
Let it Grow is the innovation initiative of Royal FloraHolland for the horticultural sector. With this new platform, innovators can find each other to share knowledge and work together on innovations.
Photo: Founder, Boy Lokhoff from Healthy Workers, and Harry Brieffies
What does Let it Grow do?
Let it Grow is a new platform of Royal FloraHolland. It brings innovators together so they can work jointly on innovative initiatives with flowers and plants. Let it Grow takes care of the publicity and communication about the initiatives and the value that flowers and plants give us.
We also help innovators like entrepreneurs, artists and idealists with the Let it Grow Lab. It offers facilities to anyone who adds value to life (especially urban life) to work on their growth. This includes providing expertise and the network of Royal FloraHolland and its partners.
Promising innovations are given that helping hand they need to realise their concept or idea. Naturally, there is a condition that they work with products from our members and services from our buyers.
Innovation is a must
Linking innovators from the strong horticultural world to the innovative new world can produce an amazing synergy. In turn, this synergy ensures that the horticultural sector will continue to flourish. This allows us to reach out to new consumer groups. The starting point is the intrinsic value of flowers and plants: they contribute to health, welfare and the expression of emotions.
In the spring of 2016, Let it Grow initiated three pilot projects in Amsterdam: Sprinklr, Healthy Workers and Rooftop Revolution. These projects showed Let it Grow which services the start-ups need to cultivate their innovations. With our contribution, these projects have been supported while developing their innovations.
We do it together
Let it Grow aims to grow into a sector initiative. That is why it is arranging collaboration partnerships with parties that want to contribute to innovating the horticultural sector. We want the platform to develop into a community where parties can find each other, share knowledge and learn from each other.
Let it Grow in the media
In the week of 9 May 2016, Let it Grow will be highlighted in various media like BNR newsradio (on Monday, May 9, at 13:30), Financiële Telegraaf newspaper (Tuesday) and attention will be drawn to the Open Innovation Call by Sprout, the Telegraaf newspaper, Amsterdam Economic Board and P+. Follow our Twitter account to stay in touch with the latest developments.
Would you like to know more or participate?
On Tuesday, 10 May 2016, Let it Grow launches its own platform with its own website and starts the registration of new start-ups.
- Watch www.letitgrow.org and receive the
- Like the Facebook page
- Read more in the Consumer dossier about Let it Grow
- Contact Let it Grow via email@example.com
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