Forbes: "Royal FloraHolland is the Wall Street for flowers"03 May 2016
Forbes, an American financial-economic magazine and website, published an article about the global flower trade and Royal FloraHolland's central role in it.
The article talks about Royal FloraHolland as a 'showcase' for the Dutch logistics sector. Aside from citing the key figures of 'the world's biggest flower auction', it also mentions the shifts in the market due to the internet, the economic crisis, increasing competition from low-cost producers and changing consumer tastes. Our response for the future in the form of the '2020 action plan' is covered as well.
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