Spread of balcony and terrace plants in large pots21 April 2016
At the request of its growers, Royal FloraHolland documented the European production of the most popular balcony and terrace plants. Growers can use this information to match their supply better to the market demand. It also stimulates mutual collaboration.
Photo: Flower Council Holland
In close collaboration with the Balcony & Terrace Plants Product Committee, Royal FloraHolland created a product marketing plan. One of the points from that plan that growers particularly wanted to see elaborated was providing insight into the European production of balcony and terrace plants. The findings are summarised briefly below.
Which plants are we talking about?
Balcony and terrace plants are defined as garden plants with a pot size of 14 or larger. Traditional container plants and Mediterranean plants are also included. The most important plants in this group are globe chrysanthemums, bedding plants (especially trays/hanging pots), Mandevilla, Citrofortunella, Bougainvillea, Nerium Oleander and Olea europea.
Important countries of production
The Netherlands is one of the most important producers of balcony and terrace plants. Other important production markets include Italy, Germany and Spain. In the Netherlands, primarily globe chrysanthemums, container plants and Mandevilla are grown. The Dutch production is characterised by good quality and professional cultivation methods. The plants are primarily shipped to Germany, France and Italy. The last-mentioned country produces mainly Mandevilla, Nerium Oleander, Olea europea and citrus plants. A large proportion of the production there is destined for the local market, while the rest finds its way to Germany. The production of balcony and terrace plants is expected to increase slightly in Italy, Spain and Poland. The majority of them are sold locally. Germany, the Netherlands and Denmark are stable production markets.
The Netherlands is frontrunner in large pot sizes
The bedding plants market in large pot sizes is being developed, with the Netherlands acting as trendsetter. In Europe the production of bedding plants has increased slightly and will continue to grow in the coming years. Along with the Netherlands, Scandinavia and Italy are also showing a slight growth in bedding plants with large pot sizes. In this product group we see several trends emerging to stimulate sales:
- assorted combinations of bedding plants and colours
- use of hanging pots and large trays
- bedding plants as gifts
- strong communication
Mandevilla increasingly popular
One of the popular balcony and terrace plants is Mandevilla. Its most important countries of production are Spain, Italy, the Netherlands and France. In total, in Europe about 20 million Mandevilla pot plants are produced in Europe with pot size 14 and larger. This year there was a 10% increase. Mandevilla is popular thanks to its sparkling colours, many varieties and good breeding: the plant can withstand climatological changes and flowers from the end of March through November.
Consumers want easier garden plants
Consumers are looking for ease while enjoying a garden plant for as long as possible. Major requirements are easy to care for, low maintenance, tips about where best to place the plant in the garden, and long enjoyment of the garden plant. As soon as the weather is lovely, the outdoor experience mushrooms. Vertical gardening, flower pouches, hanging plants; there is so much choice for brightening up the garden. Consumers are becoming more inspired on the shopfloor and via social media.
Would you like more information?
- Read more about the product committees of Royal FloraHolland
- Download the promotion plan for balcony and garden plants (via link 'To the plans')
- Contact Market & Information via Customer Services
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