Alstroemeria on the Flower Agenda: Long-term friendship!21 April 2016
Alstroemeria is on the Flower Agenda. Draw your customers' attention to Alstroemeria and respond to the interest shown by European consumers in this alluring flower.
Alstroemeria is the flower that expresses friendship and devotion. This flower surprises customers with its dramatic changes after purchase to come into full flowering. Curved leaves and lovely, brightly coloured flowers are characteristic of Alstroemeria. It symbolises friendship, making it the perfect flower to give as a present to your best friend. Shy, often with buds still closed when you first meet, a profusion of colours when it comes to full flower. That is why Alstroemeria is displayed on the Flower Agenda in weeks 17 - 19.
History and origin
Alstroemeria originates from the cool mountainous regions of the Andes in Brazil, Peru and Chile, and from the deserts along the Pacific and deep into the tropical rainforests of Brazil. That is why it is sometimes called Inca lily or Peruvian lily. It is said that the Incas were responsible for the distribution of Alstroemeria. The flower is named after its discoverer, the Swede Claes Alstroemer. As thanks for all his hard work, Linnaeus named one of the most lovely flowers after him.
Alstroemeria or Inca lily is given to your loved ones. The flower symbolises friendship and devotion. The six petals of alstroemeria stand for understanding, humour, patience, compassion, decisiveness and respect: all important ingredients for a good and long-lasting friendship.
Alstroemeria's unusual form is striking. While being traded, it is rather shy and hidden inside its colourful buds. But what a surprise awaits when the buds open after you have got them home! Then you see 6 to 8 flowers on each stem, with a flaming interior in white, yellow, red, orange, purple or pink for your enjoyment. Lovely, clear, bright colours and interesting markings. This wealth of colours and long vase life make Alstroemeria a rewarding flower for use in a bouquet. What a colourful vase of flowers Alstroemeria can create!
The Flower Agenda inspires
There are 15 flowers displayed in the Flower Agenda 2016, arranged according to the season in which they are available and when the consumer is particularly aware of them. The Agenda offers inspiration for bouquets by focussing on other flowers that enlarge the possibilities for use. It tells the story of the flower and provides inspiration and stunning pictures. The consumer can find the flower in the Agenda on www.funnyhowflowersdothat.co.uk and can share the content on Pinterest, Twitter and Facebook.
The chain partners are also turning the spotlight on Alstroemeria:
- Flower Council Holland and the Association of Florists (VBW) are tempting consumers with information about Alstroemeria, via www.funnyhowflowersdothat.co.uk and the communication channels of 'My Florist'
- The VBW is paying extra attention to Alstroemeria in its communication with florists and 'My Florist'
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