Peperomia is Houseplant of the month for April31 March 2016
In April it is the turn of Peperomia. A spicy chap with fabulous leaves. Flower Council Holland turns the spotlight on another houseplant each month.
This month consumers will be informed via the consumers site of Flowercouncil Holland about Peperomia. The campaign is running in the Netherlands, France, Germany and the UK. The press will receive a press release with photographs.
Royal FloraHolland supports the campaign through product presentation in various locations. For example, the new Houseplant of the month is highlighted each month by Royal FloraHolland in the presentation area in Naaldwijk. Attention is also drawn to it at several clock auction rooms.
Download POS material
Florists and garden centres can download POS material from www.thejoyofplants.co.uk that can be used to bring the campaign to the shopfloor.
- Download POS material
Campaign to the shopfloor
- Along with promotional material florists and garden centre staff receive background information and tips for caring for the product. This is helpful because consumers are becoming more and more interested in the story behind the product.
- Read more background information about Peperomia
Look at the Flower Council website for an overview of all ongoing and future campaigns.
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