Gerbera on the Flower Agenda: summertime is time for gerbera!21 March 2016
The clock has moved forward, nature is becoming colourful, the light is more intense, the evenings later. In other words, it is summertime again, and thus time for gerbera. That is why gerbera appears on the Flower Agenda in weeks 13 - 16.
Gerbera heralds the summer. A wide range of every conceivable cheerful colour is available in the basic shape of all flowers. When a child draws a flower, it takes the form of a gerbera, the shape of the sun. That reinforces its association with the summer.
You can use the information given below to inform your customers better about gerbera.
Gerbera originates from South Africa, Transvaal and the Cape province. The colourful flower was discovered by the Leiden botanist Gronovius, who named the versatile plant after his colleague, Traugott Gerber.
From South Africa it arrived in the UK in 1887. Since 1950 the most prominent breeding work has been done in the Netherlands. Gerbera already has 500 varieties. Around a quarter of them are cultivated on a large scale.
Gerbera stands for cheerfulness. It carries the spring into the summer with its profuse wealth of colours and variation in shape. Its heart is the sun, the petals are the rays. By giving gerbera you are saying, 'You make everything more beautiful!' That really cheers you up!
They are available in almost every conceivable colour, variation, large blooms to germinis, single flowers, double-bloomed, there are gerberas galore. Available in the extensive colour palette that nature provides, gerbera can be used for any and every purpose: table decoration, floating in a bowl, lavish bouquets, bridal arrangements, etc.
The Flower Agenda inspires
There are 15 flowers displayed in the Flower Agenda 2016, arranged according to the season in which they are available and when the consumer is particularly aware of them. The Flower Agenda also offers inspiration for bouquets by focussing attention on other flowers that expand its possibilities for use. It tells the story of the flower and provides inspiration and stunning pictures. The consumer can find the flower in the agenda on www.funnyhowflowersdothat.co.uk and can share the content on Pinterest, Twitter and Facebook.
Which commercial activities are planned?
Commercial activities organised by Coloured by Gerbera:
- The latest Gerbera Trend Brochure, filled with spring and summer trends and tons of inspiration for florist and consumers. This brochure will be distributed throughout Europe via cash & carry's, wholesalers and exporters.
- All of the trend images are on www.colouredbygerbera.com and can be downloaded and used for free
- Various cash & carry's, wholesalers, exporters and florists are organising additional activities. A display has been developed to support their efforts.
- During the Brussels Floraliën at Kasteel Groot Bijgaarden, from April 6 to May 6, there is a continuous gerbera presentation.
- During the Ghent Floraliën from April 22 through May 2, gerbera will be prominently on display.
- During Visit the Greenhouse on April 2, several gerbera growers will open their doors to consumers.
- On April 7 a Gerbera Meet & Greet will take place at Keukenhof, during the gerbera show. Growers, buyers and florists will be invited to attend. 2Dezign is putting on an interactive and inspiring gerbera show. You'll be surprised, but take the opportunity to challenge them!
Our chain partners' activities:
- Flower Council Holland and the Association of Florists (VBW) are tempting consumers with information about gerberas, via www.funnyhowflowersdothat.co.uk and the communication channels of 'My Florist'.
- The VBW is paying extra attention to gerberas in its communication with florists, the social media and 'My Florist'.
- VLAM and Florint are turning the spotlight on gerbera
- Coloured by Gerbera is the promotional platform of Royal FloraHolland gerbera growers, with its own promotional methods and inspiration.
Would you like to know more?
All fun facts you need to know about gerbera can be found at 'Coloured by gerbera' and 'Funny how flowers do that'.
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