Seasonal Trade Fair also for florists!09 March 2016
Florists should do more with plants. The Florist Event at the Seasonal Trade Fair on March 9 and 10 challenges them to do so.
"The Seasonal Trade Fair is above all a plant fair," points out Jolanda Lek of Royal FloraHolland. "That is an opportunity for the Florist Event. Florists can do more with plants. The Florist Event challenges them to use products sponsored by standholders of the Trade Fair which can also be seen in their stands. This way visiting florists and participating growers can meet one another."
And that is music to the ears of Pim van den Akker of Flower Factor. "We want to be part of that meeting too - during the Flower Factor Floral Tweet Jam, for instance. It'll be an interactive plant and flower spectacle where participants will receive instructions and materials at the last moment. You can bet that florists will have to be at their most creative. That makes it very exciting, of course. And it can be seen live on the podium and the screens throughout the Trade Fair. This will show people that they can be more creative than they think. Hopefully that will give them food for thought."
There is more to experience at the Florist Event: Demos from Pim and from Geertje Stienstra; Flower Council Holland engaging florists about how they can take advantage of their campaigns in their stores; And a masterclass by Henk van Dongen who will explain how to convince customers to take a detour and come to your store. The Florist Event is - in short - full of valuable information.
More related news
Subscribe to our newsletter and receive each week:
- current and relevant news
- based on your own profile
Do not display againSubscribe