Growers promote themselves or their new product, concept or packaging in a variety of ways.
We show this presentation on the clock front during the breaks for several days prior to the auction. We also send the presentation in pdf format to remote buyers.
Innovations are auctioned as 'FleurPrimeurs'. We put these innovations under the spotlight by auctioning them in the Exclusive/Innovations groups, by showing them at our trade fairs and (inter) national trade fairs and by giving product presentations at various Royal FloraHolland locations.
At all locations are show rooms or showcases to display the products of our growers. You'll find new products (FleurPrimeurs), seasonal Primeurs and product presentations that link to (inter) national promotional campaigns.