Winners Glazen Tulp 2020
Five new products stood out in the past year. For this reason, the floriculture sector and our professional jury crowned them the winners of the Glazen Tulp award. The winners were chosen by the professional jury from a shortlist of five products per category.
An online voting round took place prior to this in November 2019, with the floriculture sector nominating approximately sixty products. On 16 January 2020, the companies behind these market introductions received their awards during Royal FloraHolland's New Year Event.
Winner 1: INTENZ hydroponie
Category Concepts, VDE Plant
"A concept that became a complete story through storytelling. The lighting is a work of art, with plants playing the leading role." (from the jury rapport)
Winner 2: Lilium oriental-Roselily Samantha
Category Cut flowers, Moerman Lilium
"Pink with a touch of white in the middle. Double-flowered, odourless and without stamens. What an asset to the lily assortment!" (from the jury rapport)
Winner 3: Phlebodium aureum-Davana
Category Green houseplants, Raadschelders Varens
"Fantastic leaves, the colour of the leaf has truly been improved. The different pot sizes are a huge addition." (from the jury rapport)
Winner 4: Poinsettia Euphorbia Mouse
Category Flowering houseplants, Selecta Klemm GmbH, growers Piet Kuivenhoven en Endhoven Flowering Plants BV
"Something else entirely! The round shapes of the leaf are fantastic. After 35 years, a true improvement for the Poinsettia." (from the jury rapport)
Winner 5: Echinacea 'IFECSSSAL' SunsSeekers Salmon
Category Garden plants, Van Woudenberg Tuinplanten
"The colour and the large flowers are unique. Its compact growth is also a huge plus." (from the jury rapport)
Successful new products
When is a market introduction truly innovative? That was the question we asked our professional jury, which consists of a broad group of Royal FloraHolland customers and other floriculture specialists. "A new product mainly has to stand out - not only in the eyes of subject specialists, but also in those of consumers. Does it correspond to recent home decoration trends, or themes such as sustainability and health? A slightly greener leaf may stand out to experts, but laymen might not care about this."
"That is why it is a good thing that every jury member looks at the nominated product with a view based on their own target group: from export and wholesaler to garden centre, supermarket and florist. Some products are innovative, but not interesting enough from a commercial point of view."