Customised research enabling you to make strategic choices
Do you have a research question about the consumer market? Then use the unique consumer database of Royal FloraHolland, which contains market data from over 30,000 consumers in each country. Or have our market research specialists help you with setting up and conducting consumer research quickly and efficiently. This will allow you to base your marketing strategy on relevant market figures.
For a relatively low price, you can request data from the consumer database of Royal FloraHolland. The actual cost depends on the number of countries and years for which you would like to receive data. Ask for an estimate without obligations.
For your own research, the cost depends entirely on the type of study that you want to conduct. You will have to take into account, for example, the cost for hiring respondents and preparing the questionnaire and report. Consumer research also demands an investment of time on your part. Experience has shown that a joint effort achieves the best end result.
You can request a selection of data from our consumer database or ask us for help in conducting your own consumer research.
The consumer database of Royal FloraHolland contains market figures from more than 30,000 consumers in each country per year. This continuous research has been conducted weekly since 2009 in the Netherlands, Germany, the UK and France and occasionally in other European countries. Every week 500 to 700 consumers in each country complete an online questionnaire concerning:
• Socio-demographic data
• Purchasing behaviour of gifts in general
• Frequency of purchases of flowers, houseplants or outdoor plants
If a respondent has done one or more purchases, the details of
each purchase are registered:
• What was bought (product and colour)
• How and where it was bought (what shop formula and/or website)
• Why was it bought
• How much was spent
Once every quarter, Royal FloraHolland collects all the data and adds them to the database. The market figures are representative of the entire population in a country. You can receive the data for one country or just part of the data. This depends on your research question. For example, on the basis of the consumer database, you can prepare specific analyses, determine an optimal price-setting and assortment, and align your promotional activities to interest your target group.
Own market researchYou can also choose to conduct your own market research to gain insight into the needs, behaviour, preferences, knowledge, motives, barriers, satisfaction and loyalty of any group of consumers. Our market researchers are happy to help you with setting up, conducting and/or commissioning consumer research. They are very experienced and familair with all types of studies, research techniques and are linked to a broad network of research agencies. We can prepare an estimate in advance of what investment in time and money would be required.