Who we are
We are a cooperative of growers and strive to ensure the sustainable success of our members. We connect growers and buyers and cooperate with all parties in the floriculture industry to ensure the continued growth of the sector.
The largest floriculture marketplace in the world
Cooperation has taken us a long way. We are now the largest floriculture marketplace in the world and one of the Netherlands' main export sectors. We provide a unique full-service offering ranging from deal-making to logistics and financial settlement. We thus provide a strong foundation on which our growers and buyers can build their business and cooperate to deliver sustainable success in the global floriculture market.
Digital platform with intelligent logistics solutions
We are developing our marketplace into a digital platform. Here we supply the widest and deepest range of sustainable flowers and plants worldwide. These can be sold directly or through auctions. For the same day or for later. We process all transactions using intelligent logistics solutions, from the garden to the buyer's back door. This enables us to deliver products more often, faster and fresher to the place our customers want, worldwide. We handle invoicing, collection and payment to the grower. In that way we relieve the burden on growers and provide a customised service for buyers. This allows them to grow with the market and continue to supply the world with fresh flowers and plants.
Together you achieve more than alone. We therefore involve our members intensively in our strategy and work closely with growers, buyers and partners. To improve our services and discover even more unique opportunities for growth and development.
We see sustainability as an opportunity and as a responsibility to improve the sector through the supply chain. Together we ensure that all suppliers have registered their products by the end of 2020 and have an environmental certificate by the end of 2021. We are doing our utmost to ensure that everyone can continue to participate
Together we become smarter, better, more efficient and more sustainable, with potential for even further growth. This is how we can achieve sustainable success, for the benefit of all of us. Growers, buyers, partners, the entire sector. This has been our goal since the very first day and it will always be like this.