Sustainable healthy future
Sustainability is a precondition for a healthy future. We are working to achieve a future-proof horticultural sector, in which flowers and plants are grown and marketed with respect for people and the environment. Flowering a Better Future Together.
Chain and sector
The demand from consumers and our customers for sustainably produced flowers and plants continues to increase. To address the complex challenges for our growers, a clear chain approach is required. In this way, we improve the reputation of flowers and plants. In this chain our growers and their customers are key. We shall realise a sustainable supply together with our members, customers and chain partners, aligned with the market.
Sustainable Horticulture Platform
This platform was established by LTO Glaskracht, the VGB and Royal FloraHolland and works together with all important chain partners in the Dutch horticultural sector on solutions for matters threatening the image of the products and the sector's reputation. The result will be a clear approach to sustainability and communication about it.
International Corporate Social
We work together with the trade, branch organisations, social organisations, unions and the government to promote international corporate social responsibility (Maatschappelijk Verantwoord Ondernemen, iMVO). This is expressed in the contribution to the creation of the iMVO-covenant for the horticultural sector. We are encouraging as many parties as possible to participate and carry out jointly the agreements included in this iMVO-covenant.
Floriculture Sustainability Initiative
International market parties and advocacy organisations work together on a healthy, vital and sustainable horticultural sector. The aim of the Floriculture Sustainability Initiative (FSI) is to have 90% of all flowers and plants sustainably marketed and produced by members by 2020. Dutch Flower Group, Royal FloraHolland, Royal Lemkes and Waterdrinker signed a manifesto at the beginning of June 2017 to accelerate this process. They have now been joined by FleuraMetz.
- Read more about
what 90% sustainable trading and producing is according to
- Sign the manifesto: "Accelerate sustainability and
We stimulate innovation so growth and greening go hand in hand.
The Green Agenda
Greening improves the quality of the residential, work and living environment. In The Green Agenda programme, knowledge institutions and entrepreneurs are developing and testing innovative green concepts and revenue models.
- Read more about The Green Agenda
Let it Grow
Let it Grow is an innovation initiative for the sector and aims to make the life of people living in cities healthier and happier with flowers and plants.
What are we doing?
The UN Sustainable Development Goals form an important guideline for making our business operations more sustainable. We are actively working on improving our own CO2 footprint, and thus we are reducing the effects on the environment. We are exploring how we can integrate circular models. This involves ever closer collaboration with companies that have also made an evident choice for sustainability through the integration of Socially Responsible Procurement. Our purchasing activities play a strategic role, and as a client, we can encourage sustainability among chain and sector partners.
With our aim to achieve zero waste by 2020, we are stating that our waste flows can be reused and have value for other organisations.
Via the Kennis Instituut Duurzaam Verpakken [Sustainable Packaging Knowledge Institute] we participate in the branch sustainability plans for our transport packaging. By sharing information about the environmental performance of the plant trays, we inform the users' choice for the most sustainable transport packaging.
Long-term forecast, Aalsmeer
Sustainability affects us all and concerns our way of residing, working and living. 'How can Aalsmeer be made sustainable?' was the theme of the second meeting of Aalsmeer Insight on 20 September 2017. Royal FloraHolland attended as a guest and provided a presentation about making the chain sustainable, and about how we can make our own waste flows and energy supply sustainable.