What the programme involves
The cooperative of the future has to be thought about today. What will our cooperative look like in 2020? What will connect our members? What will link growers to Royal FloraHolland?
Under the supervision of the Leading Team, a group of members form across the cooperative, our members will search for answers to these questions. The programme focusses on four topics: the added value of the cooperative, governance, membership and rates.
Why Cooperative 2020?
Within programme Cooperative 2020 we want to actively involve our members in determining the future of the horticultural sector and above all of the cooperativeitself. Most growers recognise the added value of the cooperative system, but it is important to retain our value for future generations.
Aim of Cooperative 2020
The aim is to become a flourishing cooperative that members and their buyers want to belong to and be a part of. A place where they get together to do business and learn from each other. They recognise and acknowledge the added value the cooperative offers them.
The members of the cooperative are involved in the entire process. The knowledge and vision of our members on these topics is crucial. We will determine the future of the cooperative together.