Hereby we present the Annual Report 2019 of Royal FloraHolland
Today, we find ourselves in unprecedented times, as coronavirus continues to disrupt the global economy. Royal FloraHolland is doing everything within its power to enable the floriculture industry to make it through this extremely difficult period as well as possible, paving the way for renewed growth once this crisis is over. To be able to hit the ground running in the post coronavirus era, we are implementing the foundations of a strategy that we have called 'The Strength of the Marketplace'.
We closed 2019 with a profit of €5.6 million. A healthy profit is of crucial importance in being able to keep investing in our future, also after the coronavirus crisis. We have confidence in the future of Royal FloraHolland and that of the Dutch floriculture industry as a whole, and are convinced that we will all recover together. It will not be easy, but we will succeed.