To us, corporate responsibility means paying attention to man, the environment and social issues. We feel this attention is important, and that view is reflected in our daily work. What do we do?
In the field of transport and logistics, we are leading in the search for sustainable initiatives. For example, transport by rails and water, use of alternative fuels and collective transport. In the next few years, innovation in the field of energy use will be prominent on our agenda.
With an active contribution to two major fund-raising events, we are supporting the fight against cancer:
- Ride for the Roses
Proud, motivated people make an organisation. We believe in that. And motivated people do their work well. You profit from that as well. That is why we do our best to be a good employer for our staff. An employer they are proud of.
We also encourage our members to search for better products and entrepreneurship. That is why we sponsor, amongst others, the Horticultural Entrepreneur Award. The general public can also enjoy the floral splendour during the various flower parades, or the annual horticultural event Visit the Greenhouse, and gain a great impression of our company in Madurodam.
By supporting these charities and flower and plant events, Royal FloraHolland has made a balanced choice in its sponsorship goals for the next few years.
Royal FloraHolland Foundation for Charity
Royal FloraHolland has combined the organisation of its three selected charities
- Ride for the Roses
into the Royal FloraHolland Foundation for Charity.
The foundation aims to facilitate the charitable activities being organised by or with the help of Royal FloraHolland or its personnel and to carry out all tasks associated with them or benefitting them. In that respect, the administration and monetary transactions linked to the activities should be handled by the foundation as far as possible.
Ride for the Roses
Ride for the Roses with its unique cycle ride is championing the fight against cancer by collecting money for the charity KWF Kankerbestrijding. There are several options: a cycle race of 100 kilometers and two tours of 25 and 50 kilometers.
We are a partner of the Ride and support the Ride for the Roses by making facilities at our locations available for the start and finish. Many members, customers and employees cycle themselves in the race. The Ride for the Roses has been held every year since 1998.
The Roparun is the longest relay race (530 km) in the world, and the proceeds are intended to improve the life of cancer patients and thier families. For example, by buying equipment for hospitals that makes the care of these patients less difficult or by paying for courses that help with dealing with cancer.
The race is held during the Whitsun weekend and runs from Paris/Hamburg to Rotterdam. Each year we warmly support the initiative of our employees to participate, by sponsoring them. The proceeds of the team (www.roparunteam97.nl) was € 44,888.44 in 2014.
Visit the Greenhouses
Many vegetable, flower and plant growers open their doors to enlighten consumers about what actually happens in the greenhouses. We are a partner of this national initiative and support Visit the Greenhouse financially and with facilities and communication. Visit the Greenhouse is held annually in the first weekend in April.
The Floating Parade is always on the list of top 10 free outings. We sponsor this broad horticultural event and participate in this floating flower, plant and vegetable procession with a decorated boat. We proudly display the unusual products of our members.
The Floating Parade takes place every year in the first weekend in August. This year it will be held on Friday 4 until Sunday 6 August.
Rijnsburg Flower Parade
We sponsor the Flower Parade financially and with supportive facilities and take part with our own processional float. The Flower Parade Rijnsburg departs on Saturday 12 August at 13:00 from the Royal FloraHolland auction grounds. The procession moves through Rijnsburg, Katwijk and Noordwijk. The floats and vehicles of the Flower Parade can be viewed on Friday 11 August from 19:00 in the arrival hall of Royal FloraHolland Rijnsburg on the Laan van Verhof.
Throughout Sunday 13 August, the floats will be on display on the Koningin Wilhelmina Boulevard in Noordwijk.
Eelde Flower Parade
On Saturday afternoon 2 September the floats will follow their set course through Eelde. On Sunday 3 September the floats are displayed on the festival terrain surrounded by a fair.
Horticultural Entrepreneur Award
Each year, the most innovative and enterprising company from the
horticultural sector is awarded the Horticultural Entrepreneur
Award. We warmly support this award because we feel strongly about
promoting innovation and successful entrepreneurship in this
The Horticultural Entrepreneur Award is the best opportunity to highlight the Dutch floricultural sector and its members in the international market. We nominate several of our members each year.
We are on display in miniature format at the renovated
Madurodam. Next to Schiphol and the Rotterdam port, there is now a
space for the world's largest auction. Madurodam is one of the
Nederlands' greatest tourist attractions and is visited annually by
1 million visitors (50% from abroad).
The interactive presentations of Royal FloraHolland and the floricultural companies give the visitors from near and far a great impression of the importance of our sector in the Netherlands and the world.