Members’ Council summary
Royal FloraHolland has launched a pilot of the Members’ Council. Its aim: to increase the engagement of members and stimulate the discussion of cooperative themes among members, the Management Board and the Supervisory Board. The Members’ Council consists of members from the current Flower and Plant Advisory Committees. The advisory committees are thus functioning in the pilot as a Members’ Council.
Why conduct a pilot?
Royal FloraHolland sets up many initiatives that could have a major impact on how we shall organise ourselves in the future and how we shall sell our products. It is vitally important to hear our members' opinions about them right from the start and strengthen the mutual binding, the feeling of cooperation and the entrepreneurial spirit. In the Cooperative 2020 programme, we discovered a way to do this.
In the Cooperative 2020 programme, we discussed various themes, like the essence of the cooperative and authority. We also shaped a revised membership and rate structure together. The pilot of the Members' Council is a test to see if a Members' Council can help to improve and continue the consultation with members. By consultation with members we mean the process of requesting advice from members about important strategic themes.
How does a Members' Council work?
The Members' Council is the link between the members, the Management Board and the Supervisory Board. It consults members during interactive consultation sessions. During these sessions members discuss important strategic themes. The outcomes form the basis for the discussion that the Members' Council has with the Management Board. Members can also approach the Members' Council directly about matters that they find relevant. In this way, members are involved at an earlier stage of decision-making, and they gain more influence.
The Members' Council currently consists of 5 subcommittees, each with a particular focus:
- Strategic issues
- Binding & consulting members
The subcommittees prepare topics and advise the Members' Council about them. The final decision-making is done in the Members' Council.
What do we want to achieve?
We want to have a cooperative whose members are involved in important strategic themes from the beginning. Members will continue to discuss the important themes with each other, shape the cooperative of the future together, and keep on developing.