Since all auction clocks use projection screens, it is possible to incorporate images in the procedure. In the beginning this was only added as an aid, but nowadays many clocks show only the image while the physical product remains in the deployment area.
The horticulture market is becoming increasingly digitalised, as is the auction. To accommodate this, we need reliable supply information, and photos form an increasingly important component of this. And certainly for customers who prefer remote buying. Plus the representative grower portraits allow customers to utilise the information further down the chain. This stimulates the sales process.
The reliability of the product information, including representative photos, is very important. Products with reliable information are appreciated better by our customers and thus sell at auction faster and more frequently.
Image auctioning will continue to expand in the future. Naturally, it requires the collaboration of buyers and growers. When do you intend to migrate your product to image auctioning? See the current status below and the planning for each location.
Planning implementation of image auctioning
In Aalsmeer a start has already been made on implementing image auctioning at the last physical clock (clock auction 3). By mid- 2014 all of the clock auctions at Aalsmeer will have image auctioning.
In Naaldwijk currently 6 of the 8 clock auctions have only image auctioning.
At the beginning of 2014, clock auction 4 started with image auctioning for tulips, which means that now only product for the clock auction goes through clock auctions 4 (partly) and 7. Planning is being done for further implementation.
In Rijnsburg 2 of the 7 clock auctions only have image auctioning.
For now, there are no plans for further implementation.