A first for Floradecora: launching the gerbera assortment brochure25 January 2018
Friday 26 January 2018 is the starting date of Floradecora 2018, and the time to launch the first brochure of all the gerberas. The brochure contains all 550 varieties of mini gerberas, standard gerberas and specialties. Royal FloraHolland trades all these varieties.
The question emerged from trade and retail to collect the entire assortment in one catalogue. Our promotion committee developed the brochure in collaboration with the sector. The assortment catalogue will be distributed in February, together with the inspiration magazine, 'On Tour'. You can of course come and pick up the magazine from our stand A24 at Floradecora.
Inspiration platform for florists and retailers
Coloured by Gerbera is a collection point where the latest assortment of gerberas is always on display. They have also developed a useful tool to make filtering by colour and type easy. You can also download all the magazines and quality atmospheric images.
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