Gerhard van der Bijl (CDO): “Floriday is is a great step forwards for floriculture”01 August 2017
As of the first of July 2017, Royal FloraHolland and FloraXchange will be digitalizing floriculture together. The two organisations feel that by joining IT forces they’ll have a more solid base. This collaboration marks the official starting point for the development of one single digital platform for growers of both plants and flowers: Floriday.io.
"Global trade in floriculture will be more accessible and simpler thanks to Floriday, and it will boost the process of innovation too. Floriday is an ecosystem, so to speak, where in future all growers and clients, from both the Netherlands and abroad, can get in touch with each other. Growers will get one single dashboard to manage all of their sales, be it via the auction or direct trade. And that goes for both flowers and plants. As for clients: this ecosystem will give them better access than ever before to a wide range of flowers and plants", says Gerhard van der Bijl, chief digital officer (CDO).
Supply and demand
Gerhard calls Floriday.io an 'open ecosystem'. According to the dictionary, an ecosystem is a network of relations between organisms. And yes, in a way that applies to Floriday too. Gerhard: "Growers and clients can use this ecosystem for all their supply and demand. For the moment we'll employ two existing systems for that, FloraMondo and FloraXchange. In future, we'll be inviting other parties to join Floriday too. Our aim is to bundle as much supply and demand as possible. That is how we plan to digitalize our cooperative, and floriculture as a whole." Gerhard speaks very highly of Floriday. "This is a great step forwards for floriculture."
Everyone must go digital
Digital ecosystems are the future. Just look at Alibaba, Uber and Amazon. These all have digitalized the existing trading channels and are inviting others, providing they can bring something extra to the table, to join this ecosystem. What are the first reactions, in early July, of clients and growers? "Nothing but positive responses from growers, so far. We help them to build a 'digital extension' of the nursery, so to speak. We offer them the chance to jump on the digital bandwagon. Clients, on the whole, react in a positive way too, though a few are still a bit uncertain about developments. Some clients have been postponing to go digital, and that isn't an option anymore." Martijn van Andel of FloraXchange adds to that: "We're creating a supreme solution for the whole of the sector. It's the ultimate way, and smart way, to bring growers and clients together."
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