Florists switching their purchasing method faster02 August 2017
Sooner than expected, we are noticing that the buyers from the Florists Clock Naaldwijk are purchasing almost entirely online. This is often creating an imbalance between supply and demand, which is irresponsible. That is why the Florists Clock will be closing sooner than was planned. The last auction day will now be Friday, 11 August 2017.
Assisting the buyers from the Florists Clock Naaldwijk with finding another suitable purchasing channel has been successful. The figures show that the vast majority of buyers are already purchasing at the export clocks and/or FloraMondo Clock Presale.
The possibilities for digital and small-scale purchases at these marketplaces have been greatly improved, and we have made these platforms more accessible and cheaper to use. This allows us to offer an alternative to the Florists Clock.
- Discover the possibilities with FloraMondo
- Read more about the latest developments at the auction
- Direct trade? Read about how that works here
Would you also like to do business online?
Florists are an important sales channel for the growers of Royal FloraHolland, whether they buy from wholesalers or the auction. They demand a broad, deep and high-quality assortment of flowers and plants. They can find what they are looking for at the export clocks and FloraMondo Clock Presale.
Would you like to read more about the digitalisation of our marketplace?
Subscribe to our newsletter and receive each week:
- current and relevant news
- based on your own profile
Do not display againSubscribe