Noviflora wants to understand consumers14 July 2017
Noviflora, a modern trading company in Honselersdijk that has traditionally focussed on the Scandinavian market, wants to understand its consumers better. "We are very attracted to the Swedish market and are invested quite heavily in it," explains Mark-Jan Terwindt from Noviflora.
Mark-Jan previously worked for Royal FloraHolland at the current Retail Services section. He is thus familiar with all research into consumer behaviour.
Know what motivates consumers
When he started as business development manager at Noviflora in 2014, he had the idea to use the consumer insight service to advance the company further gold. "We want to help buyers to get good returns for their horticultural products. To accomplish that, you have to know what motivates the consumers. With the data from consumer insight, we learn about the age of consumers, what composition of flowers is being bought, and whether they prefer green or flowering plants." Mark-Jan adds, "We keep our focus on satisfying the consumer's latent buying needs. This ensures he has the right assortment at the right price in his shop."
Less loss because of data
Data about consumers are crucial for your business management and provide a brilliant tool. "If you know exactly what the consumer wants, then you will suffer less loss. More consumer insight allows you to make many parties happy: the end buyer, the grower and ultimately the consumer. The grower can produce according to a plan, the end buyer notes an increase in revenue, and the consumer can buy exactly what he likes. Perfect."
Remain the best
Mark-Jan calls the market research conducted by Royal FloraHolland the best there is, but also has some feedback for Royal FloraHolland: "it is important that Royal FloraHolland continues to invest in market research. And that recent information is available over as many countries as possible. You must remain the best!"
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